The healthcare industry is undergoing a major transformation with the advent of digital innovations and telemedicine advancements. The widespread use of Point of Care Testing (POCT) devices and at-home diagnostics such as X-rays, ECGs, and ultrasound scans, along with remote auscultation, is significantly reducing the burden on hospital diagnostic labs. Companies like Pristyn Care, TACA Healthcare, and Glamyo are providing primary and secondary surgeries in tier II and III cities, which is further reducing the need for surgical patients to visit large hospitals.
Single specialty hospitals, such as those specializing in ophthalmology, mother and child care, IVF clinics, and orthopedics, are gaining popularity and the spread of dialysis centers across the nation, with government support, is also reducing patient footfall at larger institutions. Robotic surgery and Tele-ICU have enabled district-level hospitals to provide critical care and advanced surgeries, thereby reducing the burden on large hospitals.
In this scenario, large hospitals need to rethink and strategize their approach to retain customers. By focusing on world-class emergency and trauma care, transplant surgeries, critical care, connected care, and at-home monitoring, large hospitals can retain the trust of patients and remain relevant in the ever-evolving healthcare landscape. While international medical tourism is a promising opportunity, there is a largely untapped market in rural and suburban areas that can benefit from quaternary care services.
Our experience in Emergency Medical Services (EMS) over the last two years has shown that a timely and efficient pre-hospital care service can help hospitals attract new patients. A well-coordinated ambulance service, Tele-support in emergencies, and transparent pricing can significantly increase footfall in emergency rooms.
Large hospitals need to be innovative in providing ultra value-addition to their customers in the face of these changes and advancements. By outsourcing EMS services, hospitals can ensure that they are providing timely and efficient pre-hospital care, while also reducing the operational burden on their facilities.
In conclusion, as the healthcare industry continues to evolve, large hospitals must remain ahead of the curve by adopting innovative approaches to patient care. Outsourcing EMS services can help hospitals improve patient outcomes, enhance customer satisfaction, and remain relevant in the changing healthcare landscape.
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